A gadget that enables dads to breastfeed?

Genius! And it's about to become a reality. Thanks to this weird but udderly (get it?) wonderful 'boob bra', dads can now breastfeed baby too.

Sounds super bizarre, right? Don't get me wrong – it is. But it could also be a game changer, especially for mums with babies who won't take a bottle. Or for men who like the idea of having breasts…

dad boob breastfeeding device

Weird, wearable boob that lets dads feed baby

Let me paint a little picture for you. It's 3am. The boobs are out. The baby is latched. And your hubby is peacefully snoozing beside you.

Although it's hard NOT to throw a pillow at his snoring, peaceful face, you don't. Because, you don't want to wake the infant. AND, because you know that night duties tend to fall on you – the one with the boobs – not your husband. So, night after night, you sleep in 35-minute increments while baby sucks and hubby snores. And slowly lose your mind.

But with this weird and kinda wonderful gadget, you can actually take a break from the late night feedings or leave the house and let dad take over breastfeeding duties. Quite literally.

Meet the Dad Boob

It's all thanks to Japanese Company, Dentsu, which showcased their prototype at the SXSW festival in Austin, Texas earlier this year.

dad boob dad breastfeeding

The technical name of this bad boy is the "Father's Nursing Assistant" but we reckon "Dad Boob" has a much better ring to it, especially at 2am when the baby is crying.

Simply roll over, nudge your partner and whisper, "Get the Dad Boob out, honey, it's your turn."

Ahhh. Bliss.

How it works

Remember that homemade boob that Jack wore in Meet the Fockers? Well, the Dad Boob is kind of like that. But it's far more techy. And it was made under the guidance of paediatricians.

dad boob meet the fockers

The theory behind the device is simple. Babies love breasts. They love the shape, the feel, the skin-to-skin. They love to grab at them while feeding, to claw at them with their crazy long fingernails and to bite down on the nipple whenever they feel like it. And, as they get older, they love to whip their head around while still holding onto the nipple, ruining mum's nipples forever and causing her to grimmace in pain.

Well, the Dad Boob lets babies do all of these things but to a fake breast, not yours. One of the fake boobies holds the breastmilk (or formula) and the other contains the nipple system. The device is soft and shaped like a real breast and is designed to promote skin-to-skin contact for fathers. Freakin genius!

dad breastfeeding with dad boob

Baby hates the bottle? Bring out the Dad Boob instead

For babies who refuse to take a bottle, this could be a game changer. It means others can take a turn at feeding bubba without having to go through the stress of getting them to latch onto a bottle.

Many babies will flat out refuse to take a bottle, meaning mums are left doing ALL the feeds, even when there's a whole freezer full of expressed milk.

Trackable, vibrating boobs the way of the future?

What makes the Dad Boob even more unique is its super technical powers. Because the Dad Boob is also a Smart Boob that tracks data about baby's feeding session and transfers the info to a smartphone. Plus, it vibrates to help lull baby to sleep.

Although not for sale yet, we are curious to see just how well this goes with the public. Would you be willing to strap a boob to your husband for the sake of some sleep? I'm going to go with Yes.

Looking for more strange products out there? Check outWTF is THAT? 11 Crazy Baby Products That Actually Exist.